Do you have to convince and persuade your colleagues on your ideas? Are you worried your points sound flat and don't make an impact because you don't have the right words? In this episode I illustrate how choosing the right vocabulary can make a big difference to how your argument comes across. Learn quick, practical tricks about what to include to sound more convincing and common pitfalls which will make your argument sound weaker. Perfect for any senior managers who need to convince execs! I hope it's useful! Anna.Â